Your voice
People, not stock personalities.
Interviews, introductions, and little moments that bring your team’s perspective to life.
Social media for treatment centers
Your story.
More people.
Less on you.
Managed social media for addiction treatment and behavioral health centers. Thoughtful content, video, and publishing in your voice — without another thing on your plate.
Your voice. Your people. Our day-to-day.
Concept content · tap to explore
One considered presence.
Everywhere that matters.
Everywhere that matters.
InstagramFacebookTikTokYouTube
Meet FirstCallA better kind of presence
Great care deserves
to be seen.
Your center has a story stock photos can’t tell. We turn the people, places, and perspective that make you different into a social presence that feels unmistakably yours.
Your identity
A presence with a point of view.
Brand-specific graphics and useful stories that make your center feel recognizable.
Your time back
Consistency, taken care of.
Planning, production, publishing, and reporting. The behind-the-scenes work, handled.
Built around your world
Same center.
So many stories.
Tap through a sample week. A little of your people, your perspective, and the things that matter to the families you serve.
YOUR CENTER Short-form videoThe peoplebehind the care.Concept content
Monday / Short-form video
Your content starts with your own source material.
A team introduction.
An interview-led video concept. Let the people who do the work tell the story.
Illustrative concepts, made to show the possibilities.Your content starts with your own source material.
The FirstCall rhythm
A lot goes into it.
A little comes off your plate.
Get acquainted
Tell us your story.
One onboarding form brings together your center’s facts, brand direction, photos, and footage. It’s the starting point for content that actually sounds like you.
- Your center’s voice and values
- Confirmed facts and services
- Your photos and video, together
Make it yours
We find the thread.
We shape your source material into a thoughtful mix of short-form video, everyday stories, useful explainers, and distinctive graphics.
- Center-specific content planning
- Video, captions, and creative
- A consistent visual identity
Check and refine
Every detail matters.
Content is checked against your confirmed facts, brand instructions, and media permissions. Anything that needs an answer is held for follow-up.
- Facts and brand alignment
- Media permission checks
- Exceptions raised with your team
Publish and reflect
Show up. Keep learning.
Your content is scheduled and published, with reporting to make the work visible. What resonates helps shape the next chapter.
- Publishing across your channels
- Clear monthly reporting
- Continuous creative refinement
The service approach we’re building around your center.
Closer to your world
Care is personal.
Your content
should be, too.
Your story deserves more than a content calendar. It deserves a partner who takes the time to understand the work behind it.
The thinking behind FirstCallCenter-specific creativeFacts before promisesPeople before templates
A clear investment
Good work.
Straightforward plans.
Flat monthly retainers for a managed creative partnership. Choose the level of support that fits your center.
Core
A considered, consistent presence.
$7,500/ month
Let’s talk Core- Content planning and production
- Posts, stories, and short-form video
- Your own brand, facts, and footage
- Scheduling and publishing
- Monthly reporting
Premium
More depth. More face time.
$10,000/ month
Let’s talk Premium- Everything in Core
- Quarterly on-site filming day
- Paid-social management¹
- Monthly founder strategy call
- A closer creative partnership
Multi-location
One partner. Distinct local stories.
$15,000+/ month
Let’s talk locations- For groups with 3+ facilities
- Premium across your locations
- A distinct brand for each center
- Location-specific content
- Scope tailored to your group
¹ Advertising spend is separate. Paid-social work depends on the center’s eligibility and platform approval.
Compare what’s includedIs this a tool our team has to learn?
No. FirstCall is a managed service. We handle the planning, creative production, scheduling, and reporting. Your team provides the center’s facts, brand direction, and usable source material.
Will our content look like everyone else’s?
Your people, spaces, and perspective shape the work. We build around your center’s own brand and source material, rather than putting a new logo on the same content.
How much will we need to be involved?
We start with your business details, brand preferences, and media in one onboarding form. The service is designed to handle routine production and publishing for you, with questions and exceptions brought to your team when needed.
Do you guarantee admissions or inquiries?
No. We focus on consistent, relevant content and transparent reporting. Social reach is not a guarantee of calls, admissions, or clinical outcomes.
Who handles direct messages?
Your center’s team owns admissions conversations and care-related messages. We focus on your social content; we are not an admissions or clinical service.
Your next chapter
Let’s make your
presence felt.
More of your story out in the world.
Less of your day spent getting it there.